TikTok is introducing a new feature that enables them to reduce the quantity of AI-made content appearing in their streams. This move comes as the service revealed that it now features more than 1 thousand million AI videos.
Trial and Implementation
The new functionality is being tested over the following weeks before a global release. This shift aligns with a surge in content created by AI, spurred by new content generation software.
AI Content on Other Platforms
Recent reports that nearly 10% of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A considerable share of this content is considered low-quality AI content, a term for poor-quality, factory-style content that is often nonsensical or bizarre.
“We know from our community that many people like content made with AI tools, including digital art to educational videos, and we want to offer the community the ability to adjust the amount of that, based on their own choices,” said a company executive.
AI on the Platform
The service announced that there are presently over a billion videos on its network tagged as AI-generated. Collectively, in excess of 100 mn pieces of content are uploaded to the service every day, making AI content a minor portion of its overall inventory.
User Control Features
Viewers will be capable of reduce or increase the amount of artificial media they watch by opening the topic control option in the application and selecting “AI-generated content”. Additional categories that can already be adjusted under the tool encompass news, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s guidelines oblige content makers to label convincing AI-generated content, and it bans harmful deepfakes of public figures or emergencies. Any authentic-looking AI-generated clip that is unmarked can be taken down under its community policies.
In addition, the platform will from now on apply an AI-generated label to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing AI-generated material. This measure is intended to help prevent users from trying to circumvent the labeling process.
Educational Initiatives
TikTok is also establishing a $2m AI literacy fund for experts and institutions to create learning resources about using AI responsibly. This program will benefit educational bodies focused on training programming and robotics.
Content Safety Approach
The video-sharing app has defended its safety measures, following debate over intentions to lay off a large number of safety staff in the UK. TikTok is set to eliminate a significant number of roles in its content moderation team in London, with trade unions and internet security professionals expressing worry that staff are being displaced by automated systems.
A company official clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most graphic content prior to it has to be seen by staff. The platform stated a 76% decrease in disturbing and violent content handled by human moderators over the previous year due to intervention by its AI tools.
We believe it is crucial to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is why a extensive automated help is really helping us work at speed.”
